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• REGIONAL MARKETING PLAN
  CA&Asociados helps in the process of reflection on strategy and actions for the positioning of a tourist destination. With participatory formats, they have carried out numerous strategic planning projects, an area where proximity and independence - with total neutrality in the selection of suppliers and technologies - are key to providing a good service. They offer assistance at every stage of management: – from strategic planning, selecting priority products and markets, establishing the right positioning, to defining a technology strategy or "martech". CA&Asociados are pioneers in the publication of the first Marketing Tech Stack for a Tourism Authority in Spain. In addition, they provide technical assistance in administrative contracting processes.
• STRATEGY AND VALUE PROPOSITION FOR SMART DESTINATIONS
  Braintrust focuses on travellers' trips from start to finish, improving experiences, satisfaction and recommendations, encouraging tourists to return, and increasing their spending. This boosts local economies, protects tourism capital and brings regions together, with sustainability as the goal. Solutions are tailored for each customer, responding to very specific needs and making each project unique: Strategies and Tourism Development Offices to design, implement, execute, assess and monitor next- generation plans. Strategic sustainable tourism plans. Creating and supporting a report to fund SETUR's programme of sustainable tourism plans for destinations. Destination commercialisation and promotion strategies. Marketing plans. Repositioning the destination's brand. Premiumisation strategies. Creating a product club. Product design, launch and testing. Communication plans. Deseasonalisation policies. Plans to attract and develop MICE tourism. Destination experience Design of the traveller experience. Review, update and revitalisation of products. Diversification of tourist attractions. Training models and plans. Digitalisation and Transformation Strategies Analysis and implementation of augmented reality solutions. Design of user experiences and modernisation of apps. Development of tourist management dashboards. Gamification strategies.
• ANALYSIS OF ROAD MOBILITY IN TOURIST DESTINATIONS USING ARTIFICIAL VISION
  System for analysis of mobility on wheels (vehicles) in tourist destinations based on video cameras that incorporate artificial vision algorithms for the automatic classification of vehicles and its subsequent processing: intensity, occupation, average speed, movements at intersections, etc. The information on mobility on wheels, generated by smart cameras, is sent to a physical control centre, and/or to mobile devices such as smartphones or tablets, which facilitates the work of those responsible for traffic and mobility, and improves response times. The data can also be integrated into city platforms or tourism CRM. The system facilitates real-time response through voice messages, access opening/closing or management of information panels. Applications or use cases: Basic object classification (4): pedestrian, motorcycle, car, lorry. Advanced object classification (6): pedestrian, bike, motorbike, car, bus, lorry. Mobility analysis at intersections. Use of the bike lane (capacity, speed).
• BEAMBASSADOR
  BeAmbassador is the leading platform in Employee Branding with which businesses and companies in the tourism sector can turn their teams, collaborators and associates into brand ambassadors. But why are brand ambassadors the solution? Numerous studies show that employees are the most influential spokesperson to communicate corporate content, since 92% of people trust the recommendations of their acquaintances more than those made by a brand on social media. In addition, the content shared by these people generates up to 10 times more engagement on social media than that of brands, and they generate up to 8 times more leads than those generated through traditional marketing strategies. One of the key pieces of BeAmbassador is its content repository. There, the company makes segmented content available to its network of ambassadors for each group of people, which they can read and share on their social media in just a few clicks. The scope of this content is multiplied and generates greater acceptance and credibility on social media, since it is shared by people who are part of the company. Another key to the success of BeAmbassador is its possibilities to inspire and gamify the ambassadors. The platform features several modules solely focused on this objective: ambassador ranking, challenges, competitions and, of course, incentive system.
• IMPLEMENTATION AND MAINTENANCE OF TOURISM QUALITY SYSTEMS
  Implementation of quality systems in tourism companies and entities with the aim of achieving customer experience excellence, while providing the necessary tools to improve internal management. SICTED, Quality System of Tourist Destinations. for Tourism Quality. Design and implementation of its own quality manuals adapted to the needs of companies and destinations. Mystery customer.
• VIRTUAL TOURS WITH 360° PHOTOGRAPHY
  AT Mobilidad carries out two types of virtual tours. For locations, where based on an overhead image with a drone, they include marks of the different locations in 360º, as if it were a virtual map. Each mark leads to a new 360 photograph showing each location in detail. For closed spaces. Through calls, they move from room to room, in 360º. Virtual tours can incorporate material available to the client such as video, sketches, audio, web addresses, etc.
• APPS FOR TOTEMS
  App for totem displays, native apps for Android with all the information on the municipality, heritage assets, shops, restaurants, accommodation, etc. From the content manager, the council can modify, register or cancel the data in the app. They can also post news so that all citizens and visitors can be up- to-date with all the local activities. Screens can be provided. These are touchscreen devices for both interior and exterior use, with anti-vandalism systems. Totem displays are monitored to prevent possible system misuse.
• CULTUAR
  CultuAR is a free-of-charge solution for tourists and locals. Based on Augmented Reality technology, it offers real-time dynamic and interactive content. It highlights resources and points of interest, in addition to any digitalised information on tourist destinations. It thus becomes a virtual information office for the destination. Currently, CultuAR includes more than 120 municipalities throughout Spain, and is the first community of tourist destinations with augmented reality in Europe. The solution works without an internet connection, and meets needs such as audio guides, digital or physical information panels, or other peripherals used to provide information. All services are unified in the users' mobile device, resulting in a significant decrease in the carbon footprint and offering an environmentally responsible solution. Thanks to CultuAR, augmented reality technology is at the service of users covering unmet needs. Proof of this are the geopositioning bubbles that indicate points of interest close to the user's position, the projection of three-dimensional holograms that bring together information on the point of interest and the virtual reconstructions of archaeological sites, monuments or any other heritage asset.
• APP&TOWN INDOORNAV
  Accessible communication system that provides information about the space where the user is located, its characteristics and possible routes to take. The Content Management System (CMS) stores the information. The user receives personalised information on their smartphone, as well as information on their surroundings and directions. Objects are identified through beacons. The CMS is managed through a web application.
• APP&TOWN COMPAGNON
  Innovative door-to-door navigation system that allows people with reduced mobility to use public transport independently. The system includes: route planner, guidance, monitoring and assistance. Route planner: finds transport, lines, stops, interchanges, pavements and pedestrian crossings. Guidance: from a mobile app, the user receives instructions adapted to their personal abilities. Monitoring: the system proactively informs about incidents that may occur during the journey. Assistance: the user can request help simply by pressing a button.
• DEVELOPMENT OF VIRTUAL ASSISTANTS
  Development of virtual assistants that combine digital support with human support and static information to offer the best service to citizens, providing the best user experience and a 24/7 service. Able to attend to more than 15,000 consultations daily with a 97% effectiveness in the responses, and all in real time and with a completely human appearance. The main advantages are as follows: Assistance design is done visually by moving objects in a  fundamentally graphical application that allows reasoning according to the ultimate meaning of the user's needs. Capacity for developed dialogue. If it receives complete information about the topic of interest, it will provide the information designed, and if it receives partial information, it will proactively request it using an appropriate dialogue. If the assistant is waiting for a particular dialogue, it is able to remind the user if they go off at a tangent or launch another query by way of a parenthesis. Situations in which the citizen is disappointed by the quality of assistance are minimised, as the assistant almost never responds in a totally unrelated way. If there is no planned response, the assistant can respond by explaining aspects related to the query about which it does have information. In this regard, if the citizen doesn't manage to find the information they want, the assistant will be asked to search for it, and the organisation can rearrange the content of its website to provide this type of information. Quality reports on the performance of the assistant, detailed by dialogue status and by session. These include an indicator table by type of query made to the assistant. Without this type of solution only information related to the duration of the visit, or the pages visited can be obtained; never about whether the website content or information was found by the user.
• DEVELOPMENT OF TOURISM APPS. APP FOR THE TOURISM DEVELOPMENT OF AN AREA
  Anova develops digital solutions and mobile apps with the aim of launching a digital guide through which users can access tourist information and stay up-to-date with the range of products and services in the area. The solution consists of a management tool whereby all the roles and entities participating in the ecosystem are parametrised: System configuration. Content management. User management. Report visualisation. For its implementation, Anova is responsible for establishing functional requirements adapted to the particular needs of the area, the design of the solution's look and feel, the development of features and provision of content. Prior to implementation, thorough testing is carried out and training provided for the various agents who will manage the solution. Naturally, Anova supports the customer after its launch with a maintenance service to resolve any system issues.
• TOURIST GUIDE APPS WITH AUGMENTED REALITY
  A VR video reports channel on YouTube called Amazing Spain 360. These point-of-view videos travel through different destinations presenting topics such as how regional dishes are prepared, how nougat or wine is produced, how olive oil is extracted, sports activities, etc. They generally focus on the most important tourist resources in each destination through a report with a presenter, but they are filmed entirely in 360º VR with augmented reality content and point-of-view perspectives of the people doing the activities, for example, a chef in a restaurant.
• TOURIST GUIDE APPS WITH AUGMENTED REALITY
  This company develops mobile app guides for tourist destinations, museums and unique sites that use augmented reality content and elements of gamification to make tourism experiences more attractive. At Amazing Up, they have extensive experience in creating interactive guides for use on mobile phones, a much more impressive and, in the long run, cheaper alternative to classic audio guides. In all their applications, they have achieved great results among the public, who value the ease of use and the great wealth of content on their mobile devices, which makes the visit more attractive and interesting. In addition to photographs and video, both in conventional and 360º format, and high-quality audio, they incorporate impressive Augmented Reality and Virtual Reality videos. These can be developed in several languages.
• BALANCING TOURIST CAPACITY VIA BLOCKCHAIN
  AIR Institute, winner of the Tourism Sector Challenge set by Alastria/TDDS during the T2020 Transfiere Forum in collaboration with the Consell of Formentera, has come up with a solution for managing tourist capacity. The aim of AIR Institute's proposal is to balance tourist flows and to promote the sustainable use of natural resources. The solution is based on a decentralised system that encourages residents and tourists to visit the least-visited areas by using blockchain and smart contracts. The system works by employing oracles (a service by which a blockchain or smart contract feeds on external data outside the blockchain on which it runs) to obtain information from the Consell de Formentera's Tourism Intelligence System (TIS), where the pilot project is being carried out, and rolled out over the Alastria Network. The system is able to detect users who have changed the flow, indicating both the area and the specific incentive (establishment, event, museum, bus journey, etc.).
• ADQUIVER – THE DEFINITIVE SELLING REVOLUTION
  AdQuiver develops its own technology, applying its full potential through two areas: the "Data and Advanced Analytics" area, which offers solutions based on Big Data, Advanced Analytics, Artificial Intelligence (AI) and Business Intelligence (BI) to the entire value chain of the tourism sector, with two differentiated services: Data-driven Technology: access as Software as a Service, Platform as a Service or Data Gateway to MoirAI, a Big Data, BI and AI platform capable of unifying all the digital channels and internal information systems of a tourism business in the same ecosystem. Data-driven Intelligence: data exploitation through Advanced Analytics techniques and information consumption using dashboards with descriptive and predictive capacity so that different functional areas can extract the maximum value from the data, facilitating their decision-making in the improvement of processes and in the adaptation of their tourist offer to the needs of tourists. And the "Media" area, which uses MoirAI and its proprietary data-based methodology to develop smart digital marketing strategies and execute results-oriented advertising campaigns, with the following as a service: Data-driven Marketing: development of Full Funnel digital strategies and execution of advertising campaigns for Programmatic Advertising, Google Ads and Social Ads, optimised through AI and Big Data, aimed at increasing sales in the direct channel, and reducing dependence on intermediaries. It also offers advanced digital analytics dashboards for the business to access customer insights throughout the sales funnel. All this has allowed them to achieve important success stories in the hotel, airline, rent-a-car and theme park sectors, among others.
• TOURIST BEHAVIOUR MODULE
  It captures, filters, analyses and presents all the information released on social media (Facebook, Twitter, Instagram, LinkedIn, YouTube and TikTok), means of analysis (Google Analytics) and online tourist portals (Big Data) about a specific tourist destination. Functionalities: Volume of tourism mentions in networks broken down by origins and tourism products. Progress over time of the volume of mentions. Indices of satisfaction and perception of the destination calculated based on the semantic analysis of mentions on social media (NLP technology). Broken by origins. Global Destination Satisfaction Index (GTPI). Tourism Product Satisfaction Index (TPI). Security Perception Index (PSI). Climate Perception Index (PCI). Analysis of mentions by country of origin. Broken down by regions within each country. It includes: GTPI, TPI, PSI and PCI indices. Progress over time of mentions. Volume of mentions (main products and tourist attractions). Gender and estimated age. Language and social network used. Analysis of mentions by tourist products. Broken down by subproducts and attractions in each family. It includes: Satisfaction rate with each product and its progress over time. Sentiment index (positive, negative or neutral). Distribution of mentions by nationalities and tourist products. Breakdown of specific keywords and tourist attractions related to each of the tourism products. Gender and estimated age. Platform used.
• DIGITAL MARKETING FOR TOURIST DESTINATIONS
  Website creation and design: Creation of custom web pages with WordPress. They create and design the website for a destination to turn it into an attractive and useful site for its current and potential visitors. They design e-commerce and landing pages for their campaigns. The digital transformation goes through basic aspects such as: a corporate digital signature, but in this case they would focus on the web. For example, a website that is not well structured, optimised or designed, with the information in place, and aligned with the destination's image and values is of no use. Social media: The functionalities described below are divided into 3 sections that could correspond to the phases of a comprehensive management methodology of social media presence and that go from the initial diagnosis, to establishing indicators and monitoring of their fulfilment, to management of content publication to promoting the digital tourist wealth through digital tools: Analysis of online reputation and preliminary study: This functionality consists of performing an analysis of the current state of social media, with the aim of extracting a series of KPIs to characterise the account (the parameters will vary depending on the platform). Monitoring and active listening: Under this functionality, terms are defined for monitoring: the account itself or hashtags for real-time tracking of these terms: leisure or cultural sites that tourists visit the most, where they stay, etc. Optimisation and management of content and publications: Definition of social media strategy (targets, messages, graphic line). Dynamisation and complete management of Facebook, Instagram and Twitter profiles. Weekly content proposal.
• TOURISM CONSULTANCY SERVICES
  Provision of consulting services: Strategic tourist destination planning. Development of internal and external analysis, identifying threats, opportunities, weaknesses and strengths to establish the appropriate tourism strategy. Positioning studies for tourist destinations, identifying the tourist's perception of the destination to establish actions that make it more competitive. Design and development of tourist experiences. Conceptualisation, mentoring for their development. Conceptualisation and implementation of tourist product clubs of different kinds. Creation and compliance audit of Tourist Routes. Wine Routes and other product clubs. Customer experience assessment. Assessment of compliance with the standards, identification of weak points and areas for improvement. Theoretical-practical training, through courses, workshops, seminars, to improve the skills of the people involved in the tourist activity of destinations and companies.
• "Q" FOR FOR TOURISM QUALITY. SICTED
  Technical assistance for the development and implementation of tourism quality systems in destinations (SICTED) or companies ("Q" for Tourism Quality certificate). The Integrated System of Spanish Tourism Quality at Destination (SICTED) is a methodology that provides a comprehensive and permanent quality management system in a tourist destination with a conception of the expected results, a focus on continuous improvement and an attitude of recovery and enhancement of resources and space. SICTED seeks to ensure that there is homogeneous quality in the services offered to tourists at a destination, so that no substantial quality deficiencies are found among the agents that make up the offerings at the destination. It relies on a large team of consultants for the efficient and solvent development of projects of different sizes, with notable satisfaction both from the managers at the destinations and from the affiliated tourist services. "Q" for Tourism Quality certificate. The "Q" for Tourism Quality certificate aims to attain maximum user satisfaction by establishing guidelines and processes that ensure the highest level of quality in its products and services. The goal is to exceed customer expectations and achieve recommendation and loyalty. Tourist companies and as well as public entities can obtain this certificate granted by the Institute for Spanish Tourist Quality (ICTE).
• DF CAMPAIGNS
  This tool allows proximity marketing messages to be sent to users via push notifications, emails, text or WhatsApp messages, based on the behaviour of attendees within a venue or event organised by public bodies, helping to increase event profitability, security and efficiency. A true omni-channel solution that enables: Connections with the offline and online worlds through proximity marketing mobile campaigns. The creation of experiences for attendees that are much more friendly, efficient and human. Communication with attendees at the opportune moment. It also enables user verification without the need for queues and wait times through the mass sending of links to validate tickets. When users validate their tickets to verify their identity, it becomes easier to obtain permission to use their information for promotional purposes during the event, or whenever they are near the areas covered by the Black Box, thus creating a better experience, improving their memory of the event and increasing income for brands
• ACCESSIBILITY STUDY IN THE PROJECT PHASE
  A study is carried out on the accessibility situation in the project phase, in compliance with local, regional, national and international regulations. Report on corrective measures at two levels, maintenance and new investments. The company acts under national regulations in Spain, the United Kingdom, the United States or most of the LATAM countries.
• ACCESSIBILITY CERTIFICATION
  Assistance for CERTIFICATION in ACCESSIBILITY Consultancy and advice for the certification process, internal auditing of facilities, measures necessary for obtaining certification and support throughout the certification process are provided by a company registered in ENAC (AENOR, BUREAUVERITAS, IMQ, etc.) or companies with their own certifications. The company acts under national regulations in Spain, the United Kingdom, the United States or most of the LATAM countries.
• ADVICE, TRAINING AND ASSESSMENT FOR SICTED – TOURISM QUALITY IN DESTINATIONS
  Adapted to new technologies, Calidad en Red offers its services online, as well as in person, with the aim of providing clients with a useful and operational employment relationship. Implement and maintain the SICTED model, Integrated System of Spanish Tourism Quality at Destination and Companies. Conduct a study of the destination so that the implementation of SICTED in the destination is the one that best suits its needs. Advice, training and assessment relating to SICTED, by videoconference and face-to-face. Update the contents of the SICTED platform. Correct and updated management of the work platform. Prepare and participate in improvement groups and destination improvement projects. Analyse destination satisfaction surveys. Help to prepare reports of the submissions for SICTED Awards. Fortnightly follow-up meetings of the SICTED project by videoconference. Promote the implementation of good practices in advanced management of SICTED. Improve the tourist sustainability of the destination from the social, economic and environmental point of view. Aiming for compliance with the SDGs (Sustainable Development Goals). Advance in the innovation of the destination and companies, informing of innovative tourist developments applicable to the destination or the company.
• TOURISM INTELLIGENCE TO OPTIMISE THE MODEL
  The company helps measure data and turn it into smart information to better manage new models of tourism, providing information to facilitate the implementation of different actions, and generating a thorough, useful knowledge of the reality and opportunities in a given destination, making all local residents participants in the model. They boost collaborative models that help promote the circular economy and local industry/activity, always with a focus on residents, and their relationship with tourists. They define and implement smart, high-quality tourism procedures to assist with decision-making: Optimising the tourism model Studies on coexistence and residents' opinions. Research into co-governance and public-private participation. Analysis of new post-COVID traveller trends. Studies on the consumer habits of travellers in destinations. Identifying and categorising groups and profiles. Tourism competitiveness and revitalisation programmes. Studies on diversifying areas, broadening the appeal of the destination. Benchmarking prices, products and services across the whole of the destination's value chain. Developing loyalty programmes. Analysis of the opportunities offered by the destination, and new business niches. Sizing, segmenting and profiling travellers by place of origin. Data research and intelligence Tourism and sustainability observatory. Analysing traveller satisfaction and recommendations. Studies on brand image and position. Managing and optimising flows within the city. Analysing the socio-economic and environmental impact tourists have on the destination.