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MONITOR OF TOURISM SUSTAINABILITY IN DESTINATIONS
Goals and benefits:
To help destination managers work together with the private sector to offer a sustainable tourism experience.
Identify areas for improvement in the perception of tourists, who are increasingly responsible and sustainable, during the decision-making, visit and prescription phases.
Improve the image and reputation of the different tourism services, and in turn the destination as a whole.
Incorporate the perspective of local population in the sustainability strategy of the tourist activity of their destinations.
Content:
OFERTA module: characterisation of the tourist offerings in terms of sustainability (certifications available, communication in online channels, etc.)
DEMANDA module: indicators of visitor perception and indicators of concentration of tourist activity (flows, periods, markets, products, etc.).
RESIDENTE module: incorporation of the opinions of local population on tourist activity, with the systematised consultation of opinions, complaints, etc.
Methodology:
mixed methodology of integration of indicators potentially already available from different data sources used by the destination itself with the generation of new ad-hoc indicators for the project.
Data viewer for the progress tracking of the main indicators and the actions carried out by the destination for their continuous improvement.
Support in actions to convey results to the sector.
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FASTPRK: GUIDED PARKING SYSTEM FOR TOURIST BUSES (PARK & RIDE)
This solution guides bus drivers directly to parking areas with free spaces, equipping each parking space with wireless sensors.
Benefits:
By guiding drivers directly to free spaces, buses don't need to circulate unnecessarily and this avoids the potential disruptions generated.
The resulting reduction in traffic flow lowers pollution.
The reduction in traffic, disruptions and pollution enhances the well-being of users, citizens and residents.
The system includes:
U-Spot wireless space-by-space parking sensors or U-Spot Visio camera detection software, to check free spaces in real time.
Dynamic signage panels that are informative, high quality and adapted to urban environments to report how many free spaces are available.
Web and mobile applications for managing the devices and the analysis of space usage.
API for integrating the system with any third-party system.
How does it work?
Drivers head for a free space, guided by the information they can see on the information panel. They park the bus. The U-Spot sensor or U-Spot Visio camera software detects that the vehicle has arrived and sends this information to the data collection platform, which updates the panels with the new number of spaces available. When the bus leaves the process takes place in reverse, and the platform sends the data indicating one more space available. The manager can supervise all the system information via U-Admin platform.
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FASTPRK: MANAGEMENT OF PARKING SPACES AND AREAS RESERVED FOR LOADING AND UNLOADING OPERATIONS
Loading and unloading areas play a key role in urban mobility. In most cities, they are the areas where most parking violations occur. The misuse of these places means that lorries and vans have to double park, which has a very negative impact on cities.
This solution allows the surveillance services to be remotely alerted to unauthorised use of these parking spaces or to a worker exceeding their time limit, thanks to the Smart Parking.
The system includes:
U-Spot sensors installed in each place and that detect when a vehicle is present, or not.
Parktime app to which authorised users have access and which they can use to check for free parking spaces in their vicinity and to report their use.
ParkCtrl app for supervisors, giving them fast and easy control.
U-Admin web platform for configuring, monitoring and consulting all the system’s activity: places, usage rules, accounts of users, driver fleets and supervisors.
Urbiotica's monitoring solution for reserved loading and unloading places is to identify the users parked in each place and generate alerts when fraudulent use is detected. It allows for a dramatic reduction in violations and increased rotation of vehicles in the places, with a positive impact on availability.
This increased availability is transmitted to authorised users via Parktime, increasing the possibilities and speed in finding a loading and unloading space. In addition, the real time visualisation of alerts allows the optimisation of control and resources assigned to this operation, permitting the prioritisation of areas with more violations. When users feel they are being monitored, they tend to comply with the regulations. It has a clear educational effect that is key to achieving more sustainable mobility.
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FASTPRK: MANAGEMENT OF PARKING SPACES RESERVED FOR CHARGING ELECTRIC VEHICLES
Electric vehicles play a key role in sustainable mobility as opposed to combustion engines, so it is becoming increasingly common to find parking spaces reserved exclusively for charging electric vehicles. These spaces play a key role for the majority of these users due to the lack of other charging options nearby.
This solution enables users to be guided directly to free places and remotely alerts the surveillance services when an infringement occurs and an unauthorised user parks there.
Benefits:
The identification and control of users parked in each space helps to reduce violations in these places.
The control of authorised users reduces fraudulent use of the spaces and offers more parking opportunities to those who really need them.
Authorised users have information on where to find available parking spaces, giving them a better experience when travelling.
The real-time visualisation of alerts allows the optimisation of control operations, permitting the prioritisation of areas with more violations.
The system includes:
U-Spot M2M parking sensors installed in each parking space.
App for authorised users through which they must state their use. It also provides information on the availability of free spaces.
Control app managed by the supervisors.
U-Admin web platform for improving the system.
API for integrating into any third-party system.
How does it work?
The user parks in a space reserved for electric vehicles. The U-Spot M2M sensor detects their arrival. The user confirms that they have parked in a specific space via the app, indicating the space number. If the user does not send this notification or they exceed the maximum time limit, an alert will be sent to the supervisor.
When the car is moved from the space or if the session is managed by the supervisor, the alert disappears and the space remains monitored.
The manager can configure and monitor all the activity via U-Admin.
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GEOLOCATING TOURISTS
The tourist geolocation platform finds which geographical areas are most likely to respond to capture campaigns, based on the extraction of data about tourists' interests and analysing the homogeneity of the locations.
Phase 1: extracting tourists' interests based on Big Data, opinion surveys, active listening on social networks and any other source of information.
Phase 2: analysing the homogeneity of the location through statistical comparisons and formulae.
Phase 3: constructing a classification model (machine learning, AI) for geographical location and capture through logarithms.
Tyrceo helps destinations attract more tourists. They specialise in analysing demand and reputation, tourist knowledge and geolocation.
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SMART DESTINATION REPUTATION ANALYSIS
Complete, flexible and customised analysis of opinions on the most important tourism platforms: TripAdvisor, Booking, Airbnb, Google Maps, etc. Global and segmented reputation, sectors, comparison with other towns, semantics, evolution, origin, strategic reports and more.
Tyrceo facilitates a comprehensive analysis supported by the most important online reputation indicators. They provide qualitative, quantitative, evaluative and semantic analyses of all the existing opinion websites and platforms on the market. They identify strengths and weaknesses: areas to exploit, and those that need more investment in training and improvements.
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EXPERIENCES HUB
Its mission is to make small local companies more visible, boosting the region's sustainability, and adding value to the location. This process includes the digital transformation of small local businesses through six key areas:
Identifying the destination's unique tourism offer in collaboration with public and private agents. creating a regional storytelling narrative
Training of all stakeholders in the region (public and private): on traveller trends, similar tourist models and implementing the “host” concept.
Co-creating the tourism product, actively involving tour operators in the area with the aim of giving local tourism a reinvigorating economic boost.
Organising, promoting and sharing both the current and the newly created tourism offer through a specific action plan
Digitally transforming the whole value chain, especially complementary products
Marketing through multiple sales channels, both those within its business group and through third-party agreements. including connectivity to GDS via own API and distribution through OTAs The model proposes regional tourism planning based on the strategic plans already available in the destination. The digitalisation process is key, and is achieved through own technology and customised mentoring with each operator. Processes are simplified by implementing a GDS that, using its own API, gives access to OTAs. The operator must specify availability of dates and quotas. Its booking team will work the sales back office to provide service to travellers, operating as the destination's central reservations department. The solution includes mobile technology with secure payment service. As an Experiences Hub, travellers will receive loyalty and cross-selling proposals, and suppliers will be able to receive special requests.
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TRUESOLUTIONS
Through TRUESMART destinations are offered the following differentiating aspects: data verified in real time with blockchain, correlation between the indicators, biodiversity, supply, demand, socio-economic data, georeferences and the reuse, monitoring and integration of the physical (IOT) and digital sources of information.
A solution essentially composed of 6 key elements to generate 3 indicators:
Digital twin: as a common work space based on the scientific method and representation of reality.
Monitoring: sensors, lidar sensors, satellite, public fountains, networks.
Traceability: the use of blockchain technology for the digital certification of processes and results.
Load capacity: geospatial aspects, integrating scientific data, biodiversity, increase or decrease in biomass, level of well- being, congestion, mobility; and socio-economic aspects, supply, demand, employment, profitability.
Vulnerability index: it shows the current and future impact of society, the destination and tourist activities due to climate change, demographic movements or natural disasters, among other key factors.
Adaptation indicator: to new climate scenarios, to the implementation of new technologies, to policies and new sources of financing and therefore new markets or models.
The platform integrates the main usage guidelines and indicators related to the Smart Destinations project in order to provide a realistic deviation metric and obtain a constant overview of its effectiveness.
TrueSMART is the indispensable tool to efficiently manage the data collected in smart tourist destinations and to give traceability and visibility to the actions of Smart Cities and Smart Destinations.
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COMTUR
comTUR is a tourism promotion and marketing platform (km 0 products, local suppliers, information, responsibility, safety and sustainability), which has a market place, and artificial intelligence tools.
Reasons for its implementation:
Complement to tour operators and OTAs.
Brings promotion closer to booking.
Provides greater local sovereignty.
Lowers marketing costs.
Increases the tourism offer (includes experiences that don’t exist on the big platforms).
- Dedicated servers, hosting and cloud.
- Creation of communication APIs.
- Design and creation of tourism apps.
- Design and creation of tourism websites.
- Design and creation of interactive digital tourism brochures.
- Design and creation of interactive digital tourism maps.
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CLEVERUS
This is an under-construction technological solution that is creating a smart learning tourist platform to recommend products and win customer loyalty. This platform will combine various key agents to generate tourist packages, providing and marketing a differential product.
It will provide a customer loyalty programme based on a system of tokens that can be used to get discounts on packages and different activities.
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SMART DESTINATION SELF-DIAGNOSIS
Destination Self Evaluation is an online, self-complete tool developed by TDDS. Within a few days, it provides a very accurate image of the situation in the destination with regard to the five Smart Destination key areas: governance, sustainability (environmental, socio-cultural and economic), accessibility, innovation and technology.
This Self-Evaluation tool is based on UNE 178501 and UNE 178502 standards, as well as TDDS' experience in Smart Destination implementation over recent years.
Introducing this questionnaire to a destination, region or country allows them to understand and compare the status of the different destinations located within it, and plan public policies that will assist development.
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VISITBOT
VisitBot is a Tourist Information Integrated Data Base Management Service that is enriched through a chatbot customised for different tourist destinations, through the use of artificial intelligence.
It is managed by tourist consultants, which allows knowledge on the destination to be structured, offering and collecting information from its users.
It is able to store and process a lot of information in real time, allowing the destination to better understand tourists, their needs and preferences.
An intelligent solution (AI) that speaks the language of the visitor, interacts intuitively, quickly and easily, and is available 24/7.
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TOURISM CONSULTANCY SERVICES
The Tmrexperience team's main working areas are as follows:
Tourism strategy and planning
Tourist destination sustainability plans.
Strategic destination planning.
Operational tourism development plans.
Tourism development programmes.
Circular tourism.
Tourism innovation
Smart destinations: Smart Destination Master Plan.
Tourism innovation agendas.
Dramatised routes.
Multimedia tourism.
Tourism product
Design and development of innovative tourist experiences.
Creation and revitalisation of tourist product Clubs.
Product design and development: dramatised routes, shopping tourism, meeting tourism in rural destinations, wine/gastronomic tourism, literary routes.
Market intelligence
Market studies and tourism demand.
Economic impact of tourism on destinations.
Creation and management of tourism observatories.
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SMART WATER METERING
This is an end-to-end meter reading solution that allows water companies to collect users' water consumption readings remotely, leading to precise billing and more sustainable water management.
It also allows smart meters to be monitored and managed remotely, and therefore equipment malfunctions can be detected, and reading settings can be configured in line with customer needs. The main features of the solution are:
Flexibility
Centralised management
Openness
End-to-end security
Scalability
Implementation in hostile environments
Battery life is over 10 years
Certified
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TOURISM DATA
By extracting and anonymising data from the Movistar mobile network and from other sources, such as Open Data or third- party sources, the solution gathers profiles and patterns of behaviour that help tourism entities to better understand their sector thanks to the differential value from this data.
This data provides greater knowledge of visitors, whether domestic or international, helping them to improve decision- making, the search for new sources of income, and to increase the operational efficiency of their businesses.
Benefits:
Understanding Spanish and foreign tourists' behaviour patterns.
Knowing the origin of tourists, their volume, the number of days of their stay or the trips they make anywhere in Spain.
Comparing this behaviour in different periods of time and at different geographical levels.
Applications:
Adapt and enhance the offer of services of holiday destinations to the needs of tourists.
Optimise marketing campaigns to increase uptake.
Complement the offerings with new services that adapt to the client's tastes and needs, helping to enhance the appeal for tourist of their locations.
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PEOPLE AND BICYCLE COUNTER
This solution allows the transit of bicycles and scooters to be monitored and segmented in real time, as well as that of individuals passing through a certain location or route. This kind of solution consists of the following elements:
Sensors/cameras: the main function is to detect a person or vehicle as it passes by. There is also the option to include sensors that detect magnetic fields, or a camera with video analytics.
Repeaters: communication equipment that transmit the data from platform sensors.
Hubs: these transmit the data from sensors to cloud-based servers via 3G/GPRS, Wi-Fi or Ethernet.
Platform: this compiles and displays the data collected by the sensors, creating different dashboards and analysis KPIs to better interpret the collected data simply and visually.
The main benefits of this solution are:
Identifying hot and cold zones
Assessing spaces based on transit
Identifying repeat visits
Adapting spaces to demand for use.
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DIGITAL CONTENT
Digital content is a mix of technological solutions that will allow the digital transformation of a space through content, and the creation of state-of-the-art experiences, and information.
The solution allows communication channels and immersive experiences to be created to issue the content organisations want to share on screens located in any space. This is an efficient, dynamic way to communicate with the target audience and provide up-to-date information in a centralised, quick and simple manner, while also enhancing the brand image and promoting products, services and information of interest.
Additionally, AR and VR experiences can be generated, where the user feels immersed in the experiences through virtual reality glasses, large-format screens, sound, etc.
To complete the project, Telefónica offers the full service, installing the hardware - whether touchscreens, video walls, LED screens, projectors, augmented reality or another option - as well as designing the digital content, offering a complete E2E solution.
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URBAN GOODS DISTRIBUTION LOADING AND UNLOADING AREA
Telefónica has developed this service with the aim of speeding up the occupancy of loading and unloading spaces through prior booking, via a mobile app featuring two types of profile.
Driver: to register parking areas and check available spaces in loading/unloading areas.
Visitors: to quickly and efficiently check the vehicle parking status in loading/unloading areas.
Through this service, clients will be able to check the status of parking areas, occupancy statistics and platform settings.
The main benefits of implementing this solution are:
Reduction in undisciplined parking in loading and unloading areas (-50%)
Increased rotation and free space availability (+30%)
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SMART DESTINATION PLATFORM (ATHENA)
SISTEM provides a Smart Destination platform that enables the integration of the different components (networks, systems, apps, devices, sensors, etc.) that a city council, local government or regional government may have, and that may be used in Smart Destination projects.
The project model they provide fits with the five Smart Destination strategic key areas: governance, innovation, technology, sustainability and accessibility, as well as the SDGs from the 2030 Agenda.
Technological infrastructure/networks: equipment and network capabilities.
Innovation: different, cutting-edge projects.
Tourism/culture/sport: the sharing and coordination of activities.
Local development: projects that create jobs/wealth.
Environment: protection of the natural world.
Characteristics of SISTEM's Smart Destination Platform:
An open management platform based on the FIWARE standard that complies with the UNE 178104:2017 standard on Smart Cities
Big Data databases + BPM + dashboards + reports that facilitate management and decision-making.
AI and blockchain tools for data analysis and security.
Interoperability that facilitates communication with other platforms.
Scalability which allows connections not just with existing components, but also those that may exist in the future.
The Smart Destination platform can also provide solutions relating to:
Environmental analysis systems.
Maps showing the mobility of people and vehicles between points of tourist interest with source/destination matrices, journey time, dwell time, etc.
Monitoring and measuring use of public car parks and public transport
Tourist information and signage
Energy efficiency
Solutions for capacity control, crowding in towns, beaches, etc.for safety purposes, control of COVID-19.
Communications networks (fibre optic, point-to-multipoint, Wi-Fi, etc.).
Content management
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SIGO INCIDENTS
The main objective of the SiGO incident platform is to centralise all the information related to the maintenance of the city with the aim of making it more efficient, and also to be able to oversee the service providers more effectively.
The high economic and staff investment that is made annually in keeping in the best conditions the city requires the best tools for control and control optimisation of services.
It wants to equip both the city council and all the agents involved with the best technological tools to make maintenance as efficient as possible, reducing the response times and costs.
SiGO Incidents streamlines the management of incidents, integrating all the agents in a single platform that is accessible from anywhere and with any device with an internet connection.
It facilitates the management of the different municipal services, both internally and with the concessionary contracts of the different services, as well as the relationship with the citizen both for the reception of incidents and for managing feedback. It also enables all the associated document management, in a way that prevents the dispersion of information. To summarise:
The platform allows the management of the maintenance of the City Council's buildings and infrastructures in a unified way.
The platform allows citizens and employees to report incidents through input channels designed for this purpose, as well as managing all the requests sent, checking statistics, producing work orders, monitoring subcontractor activities, and more, through a web back-office.
Currently, the SiGO incidents platform is operational in councils in large cities such as Valencia and Castellón, and in medium- sized cities such as Onda, Orihuela, Vinaròs and Peñíscola.
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AIR QUALITY MONITORING – AIRSENSE
SGS AirSense offers indoor air quality testing solutions to ensure a safe and healthy working environment.
COVID-19, industrialisation, global warming, fire: modern threats have introduced unprecedented levels of air pollution to the world and have reshaped the way people view the built environment. Monitoring and maintaining good indoor air quality, one of the key pillars of a healthy building, not only helps to maintain conditions that promote well-being and productivity, but it is also vital in limiting the spread of pathogens such as SARS-CoV-2 and instilling confidence in a workplace.
The AirSense service by SGS is a comprehensive real-time indoor air quality monitoring solution that combines continuous measurement with sensors, powerful cloud-based tools, reporting and insightful analytics, and a proprietary brand of SGS IAQ empowering users to understand their space and create healthy air quality.
AirSense Service
Monitor
AirSense Hardware: data collection through sensors installed in the Air Quality monitors.
Assessment
Study of needs (floor plans, ventilation/air conditioning installations, occupancy level), to determine the optimal deployment plan representative of the occupied spaces.
Cloud Dashboard and specific Apps (iOS and Android) to offer real-time data, trends, data downloads, analytical tools and an advanced threshold notification system to alert of any air quality event.
Quarterly reports by SGS experts providing insight into indoor air quality data.
Maintenance and validation
Free indoor air quality monitoring mark to show optimal IAQ and promote IAQ monitoring to occupants.
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INCLUSIVE TOURISM CHATBOT
Sayobo is an innovative solution based on an inclusive chatbot development platform created by SemanticBots, a company specialised in conversational platforms for companies and public administrations. It also applies its knowledge of artificial intelligence and Big Data to deliver valuable information to organisations in order to help them to optimise their products, services and resources.
Sayobo's technology has been implemented in a line of inclusive chatbots designed specifically for tourism. Smart destinations and municipalities are incorporating new technologies that improve the visitor experience in their destinations. Apart from this, many of the destinations advocate for these technologies and advances to be made taking into account all tourists, including those with disabilities and senior citizens. Through the implementation of inclusive chatbots such as Sayobo, progress in technology, accessibility, and their own sustainability is encouraged in smart tourist destinations.
Features:
Digitally updatable and inclusive knowledge base
Content and queries accessible from multiple platforms: PC, mobile, tablet, etc.
Easily integrated with other software
Customisable according to the needs of destinations or tourists
Platform easily managed by tourist destinations
Option to include multiple languages for inclusive chatbot responses
Access to data and information of value to the tourist destinations
Real-time monitoring of tourists' needs and interests
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FLOW ANALYSIS – SEEKETING PHYGITAL ANALYTICS
Small plug-and-play devices (called Seeketing nodes) that connect to any power source/plug and allow the analysis of people area by area, thanks to the mass and anonymous (legal) detection of mobile phones.
Seeketing nodes are the only patented technology that can offer massive data (85-90% of mobile detections), precise data (areas from 3 to 15,000 square metres, both indoors and outdoors) and data according to the GPRD.
Thanks to the analysis system, data on citizens, tourists and day- trippers is available in any type of municipality (large and small) or territory, with data on flows (with origin and destination between areas), repetition of visits, areas of interest, volume of visitors, new and recurring, etc., all done anonymously and legally.
Seeketing nodes far exceed the detection capacity of other systems that do not offer massive or precise data, such as ibeacon Bluetooth and data from mobile applications, Wi-Fi router or Wi-Fi tracking, operator data, or cameras that can only count steps and not people (the same person walking past 10 times is analysed as 10 tourists).
Another great technical breakthrough is to use technologies to compile and have knowledge of physical and digital behaviour applied to tourist destinations, as up until now it was considered impossible to know that the person who is now walking past a beach was searching on the municipality's tourist information website yesterday, or to know if the person who yesterday received a promotional email is today walking through one of the municipality's shopping areas.
The system responds to the requirements for smart destinations in different sections; people counting, flow analysis, knowledge of tourists, counting of day-trippers, etc.
This solution can work integrated with the Phygital Proximity Marketing and Capacity solution.
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VIRTUAL REALITY WALKS
Through the use of 3D reconstructions, the company can create fully interactive virtual environments which tourists can walk through and interact with.
This solution can be used on smartphones and tablets. Its aim is to virtually reconstruct a hyper-realistic space exactly as it was during another era. For example, streets or buildings that used to be located in spots that are now squares or open spaces can be reconstructed.
Users who access this technological solution can take a stroll and see what the area looked like in the past. It allows them to take a trip back in time using their mobile, experiencing it for themselves.
As they aren't cut off from reality through the use of VR immersive glasses (rather, the VR is on their smartphone or tablet), users can compare the present and past, heightening the experience.
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IMMERSIVE VR
Sebka Technology offers a technological tool to municipalities that want to turn their history or heritage into a tourist experience through virtual reality.
Traditional fishing, the history of mining, or future space travel can all be turned into tourist experiences. Thanks to the construction of a 3D virtual environment, any past or imaginable scenario can be recreated. By putting on a pair of VR glasses, the tourist enters an immersive experience which transports them in time and space. For example, a coastal village may wish to show how the sea has influenced their way of life for millennia. They can recreate a 2nd century CE Roman boat returning from a fishing trip in 3D, showing what the coastline looked like at the time and the buildings and temples it featured. These experiences take tourists to the heart of the action thanks to immersive VR.