BARET: SMART TOURISM PLATFORM
Item
- Title
- BARET: SMART TOURISM PLATFORM
- Description
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The BARET smart tourism platform was created as an app designed to collect, process and compare large volumes of data from an immense variety of sources. The aim is to provide the most complete, clear vision possible of what is happening with regard to tourist destination branding, the sector's business world and the main stakeholders in the area.
BARET has the ability to learn by analysing this information and helps in the design of successful strategies and actions for destinations.
It gives destinations and companies in the tourism sector control over the main data flows of interest to design their strategies for the future and measure the real impact of their actions:
- The platform measures flows and numbers of people who use routes or visit installations in real time, and compares this with the impact of marketing campaigns and actions aimed at boosting the destination's branding.
- It analyses the topics that clients and potential users are talking about in real time to design marketing strategies featuring content in accordance with the real experiences and interests of their target audience.
- It compares trends with real changes in bookings and business volume, finding out more about the target audience and its alignment.
- It analyses the real impact of investments and sponsorships, drawing conclusions about their profitability and efficiency, and obtaining smart recommendations for the future.
Methodology and characteristics
Work is carried out on all the concepts concerning the destination's online positioning and on breaking down and producing granular data adapted to their scope of interest, generating data architecture that filters and enriches the Big Data taken from online monitoring and resulting in an effective table for future strategising and decision making.
- Creator
- PURPLE BLOB
- Creator Description
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Purple Blob is a company that stands out for its approachability, adaptability to client needs and innovation through new technologies. Their technical capabilities allow them to comprehensively develop, programme and connect projects, providing information with high added value to their clients.
- Creator URL
- www.purpleblob.net