Helsingborg as a self-marketing destination
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- Helsingborg as a self-marketing destination
- Description
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Helsingborg as a self-marketing destination is a project aiming to develop a sustainable tourist destination with the hospitality industry playing a vital role. The project is a collaboration between eleven municipalities in the region which aim to create a destination filled with ambassadors. This involves cooperation with the hospitality industry to develop a strategy for the region to become a sustainable tourist destination. Self-marketing requires engagement and pride from the local hospitality companies and also requires improved knowledge about the region. The municipalities and the hospitality industry therefore agreed on three key aims for the project: 1. A destination filled with ambassadors, 2. A destination that is balanced, 3. An innovative destination.Find out more at: https://www.citynationplace.com/digital-transformation-place-branding
- STIT Type
- STI