GenovaJeans Project
Item
- Title
- GenovaJeans Project
- Description
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“GenovaJeans. Invented here!” is a project that perfectly represents the spirit with which Genoa wants to celebrate the origins of the most widespread fabric in the world and build a bridge to its sustainable future. Genoa therefore offers Jeans Made in Italy as a platform for designing and testing good practices of sustainable production and for involving the public in a quality process that guides consumers towards responsible choices. Starting from 2021, GenovaJeans is an annual event with which the city intends to enhance its firstborn products and to link Jeans Made in Italy to sustainable innovation. The event will mark the birth of the Via del Jeans in a touristic, commercial, cultural tour aimed at enhancing the streets (via Pre’, via del Campo, via San Luca) where the fabric has been produced and used since ancient time. The goal is also to promote the role of Genoa and Italy in the birth and development of the most popular garment in the word which at the same time is an icon of pop culture. Find out more at: www.genovajeans.it
- STIT Type
- STI