"Close to the City, Close to the Heart / Around Zagreb" Campaign

Title: "Close to the City, Close to the Heart / Around Zagreb" Campaign
Description: Zagreb’s popular picnic spot, Medvednica Nature Park, has had a sustainable tourism certificate (European Charter for Sustainable Tourism – ECST, EUROPARC) since 2014. Nature Park Medvednica, the public institution operating the protected area, implemented the Central Europe Eco-Tourism: tools for nature protection (CEETO) project, developing common tools for sustainable management of protected areas, and tools for the sustainable use of natural resources in relation to tourism activities (car counters, video cameras, surveys of visitor structure and habits). The dedicated promotional campaign “Close to the city, close to the heart / Around Zagreb” was launched to promote Zagreb and the wider area, with a focus on outdoor activities, health, safety, sustainability and compatibility with the local offering.
Find out more at: https://ceeto-network.eu/ https://www.aroundzagreb.hr/?lang=hr

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STIT Type: STI