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DYNAMIC HOTEL & DESTINATION EMAIL MARKETING MANAGER
A destination’s accommodation offering tends to lack attractive content (images, event information and resources), but it does have data about visitors and their status with respect to their trip. Destination managers, meanwhile, have and generate attractive content, but don't know much about their visitors (those arriving, those currently in the destination, those who have left).
The dynamic hotel &destination email marketing manager is a system that connects destination marketing organisations with local accommodation, meaning that:
The destination edits content to share information about the accommodation in that location.
Accommodation establishments share their communications securely and confidentially. It provides a PMS connection to update the database automatically, in addition to manual uploading.
The following metrics are provided for accommodations and destinations: the number of emails sent, the number opened, and the number of clicks within the message, from the establishment itself and from the destination in general.
How does it work?
The destination provides the content (final artwork and HTML) for a marketing email, with a fixed structure (graphics and content) for main and secondary messages, which is left in the template repository for the destination’s accommodation providers.
The accommodation establishment is notified that the template is available, and activates the segmented campaign within its database, where the HTML template includes, via token, the message that the establishment has decided on for this campaign.
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DINAMIC URBAN COMMERCE (DUC)
DINAMIC URBAN COMMERCE (DUC) provides local and destination managers with a multi-service citizen card to facilitate the provision of hyper-personalised services that improve citizens' and tourists' experiences in their daily lives. They also supply a source of real-time data and relevant analyses to provide information for administration and planning, and for other agents within the urban ecosystem.
DUC is a cross-cutting platform that provides city management indicators, covering all sectors and stakeholders, business, services, associations, public administration and public services.
A modular platform as per requirements.
Smart CRM with a single behaviour record.
Multi-channel digital communication system (apps, websites, etc.).
Dashboards of indicators based on Big Data, consumption and interactions with the destination.
Modules on winning loyalty, customising attractions and personalising services.
Survey and citizen participation system.
Integration with other digital assets.
Currently the most comprehensive tool for interacting with citizens and tourists, and developing indicators that improve and revitalise local economic activity. It covers everything from a system for collecting data on passes, citizen participation, bookings and service sales to the automation of actions based on behaviour.
DUC is a robust and profitable cloud-based platform that combines multiple digital tools and advanced functionalities in a single tool. It simplifies complexities and the cost of connecting citizens with the services, information providers and local stakeholders within the city.
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STUDY OF TOURISM TRENDS/ DETECTION OF BUSINESS OPPORTUNITIES
Studying tourism trends consists of a research methodology that combines different data sources and aims to identify changes and trends that represent business opportunities in certain segments for tourist destinations.
The trend research process comprises 5 phases:
Trends Identification: The study begins with desk research that aims to identify and measure the changes, macro and micro trends within the segments and markets studied.
Destination Alignment: They will analyse which trends align with the interests, responsiveness (resources) and strategies of the destination.
Competitor Landscape: They will identify the leading destinations (direct and indirect competitors) that are capitalising on trends; they will analyse what actions they are developing, how they communicate these actions and what their position is in relation to our destination.
Visitor Persona: In this phase, they will draw the profile of the "early adopter" tourist of the trends, their motivations, interests, network of influence.
Market Validation: Through a quantitative study (online survey), they will validate and measure the potential of market trends.
Nethodology's trend research will offer answers to questions such as:
What macro and micro tourism trends are emerging in the source markets?
What are the tourist destinations that capitalise on these trends?
How is my destination positioned in the market compared to other destinations in relation to the trends?
What are the new motivations and interests of travellers?
What trends generate the most interest for these travellers?
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KAIROS365 SCH – BOOKING, APPOINTMENT AND TICKET SALES PLATFORM
Kairos365 SCH is a comprehensive operations management platform where appointment scheduling, booking and ticket sales are an essential and strategic part of the project. It is an online and multi-vertical platform, endorsed by the markets thanks to successful implementations for more than 10 years in government, health, insurance, banking and telco projects.
Kairos365 SCH is conceived not only for companies and public administrations, but also offers unique advantages for citizens. The application allows customers to locate a professional or company (administration, tourism, culture, etc.), check availability in real time and make an appointment on the spot from web environments and apps.
Kairos365SCH works at any time and from any connected device. It has a payment gateway incorporated for selling admission tickets or charging the user a fee associated to the event or activity so they can make an appointment or booking.
Kairos365 SCH is a flexible and easily scalable platform that integrates, among others, with CRM, ERP, facial recognition software, temperature control and access solutions thanks to a powerful integration API.
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PROFESSIONAL APPS AND WEB APPS FOR MUSEUMS, MONUMENTS AND TOURIST DESTINATIONS
MuseumMate is the leading company in the development and manufacture of professional webapps and apps to disseminate content in your tourist destination, museum, monument or temporary exhibition.
The EasyGuide solution is based on the latest PWA (webapp) technology and will allow you to broadcast content through innovative storytelling techniques, augmented reality, 360, audio guides, sign guides, audio description and other formats.
No internet connection required.
No apps downloaded.
More complete visitor experience.
On any device (smartphone, tablet).
Multilanguage.
No extra work for the institution.
While its visitors enjoy the contents of the tourist destination, the institution will gather key knowledge to improve its cultural offerings.
With Visitors Analytics tool, the institution will be able to identify, through data intelligence, the interests, habits and behaviour of its visitors.
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INTERACTIVE AR MAPS
The company converts the street map of any destination into an interactive experience for users: by scanning a QR code, they will be able to move their mobile over the map and see the points of interest in 3D, and interact with the product in a totally different way.
These maps make it possible to:
View the destination's points of interest in 3D.
Listen to audio guides and information of interest.
Play videos.
Take virtual tours with 3D features, videos and 360º photos, images or PDFs.
Access useful content related to the key points on the map (links to web pages or ticket sales platforms).
Adaptable to language versions.
What elements can be marked?
As many as you want: monuments, museums, natural spaces, tourist offices, hotels and restaurants, public transport, etc.
What possibilities does it offer?
Versatility: The AR tourist map can be anywhere you imagine: a vinyl on the glass of an airport, a mupi, a paper map in a tourist office, always available for visitors to interact, etc.
Experiential: Visitors are given a map that, in addition to helping them find their way around the destination, will generate added value with an experience that adds a new dimension to the print version and complements the information on a tourist map thanks to AR.
Gamification: With this type of map, a tourist visit becomes a digital game, especially for children who enjoy these interactive experiences more. For this reason, these brochures are ideal for destinations that promote family tourism.
Adaptability: On interactive maps, you mark all the required points of interest and adapt them to different segments: holiday, family, adventure tourism, congresses, etc.
Complementarity: With map versions adapted to web format, download in PDF, AR activation through QR code, etc.
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ECOCIUDADANO
Technological solution to generate open governments, based on information, transparency and citizen participation.
Web application and app to encourage citizen participation, with the aim of guaranteeing a more efficient and transparent management of the council services provided.
It allows cross-cutting management of the maintenance of public spaces, integrating council technicians, political managers, service companies and citizens, for more agile and effective service.
Its main purpose will be to interact with people and make them the protagonist of the service, allowing them to:
· Consult information relevant to the service, such as the services provided, the planning of activities in the street or geographical point of interest, the real and updated position of urban elements, such as containers, litter bins or others registered on the platform, etc.
Report incidents with details of elements or geographical position, with the possibility of sending supporting photos. The platform will keep them informed until the incident is resolved.
Manage complaints, incidents and claims data, through a web platform and the possibility of an app for public use.
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LORAWAN NETWORKS
Deployment of public/private IoT networks based on LoRaWAN technology, coverage analysis and network optimisation.
Molukas offers a complete device-to-cloud solution that is fully integrated, standard (avoiding "captive" technologies), easy to incorporate, and designed to assist municipalities with rapid time to deployment. It provides connectivity, device management and data transformation on the Smart City platform available to the municipality with the benefits of the fastest growing LPWAN wireless technology.
LPWAN technologies include LoRaWAN, which produces a higher data rate than other similar technologies, has a low economic cost and uses a free frequency spectrum (868 MHz in Europe).
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SMART WASTE MANAGEMENT
The company’s smart waste management solution combines smart ultrasonic fill-level sensors that monitor waste in real time and the help of sophisticated software.
It provides both cities and businesses with analyses that can be used for data-based decision-making on optimising waste collection routes, collection frequencies and vehicle loads.
There is also the opportunity to identify waste containers with a RFID card and install a card reader in the collection lorry.
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CRM FOR TOURIST DESTINATIONS
Implementation of CRM for tourist destinations. With HubSpot technology, the world leader in Inbound Marketing solutions, and as certified partners for Europe of the American multinational, they implement and develop their CRM product, adapt it to the reality of the destination and prepare it for the execution of Inbound Marketing strategies. This makes it possible to capture and manage leads, so that the destination establishes intelligent communication with more and more tourists through valuable content.
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DRAFTING AND IMPLEMENTATION OF COVID-19 CONTINGENCY PLANS
Development of documentation to implement COVID-19 protocols.
Drafting of COVID-19 contingency plans.
Advice and implementation of security measures for COVID-19 in tourist destinations and hotels; drafting of contingency plans, advice on implementation and implementation of plans. Follow-up of actions.
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DRAFTING AND IMPLEMENTATION OF SMART DESTINATION AND STRATEGIC TOURISM PLANS
Development and implementation of smart tourism management plans based on SEGITTUR assessment and, in the case of the Region of Valencia, self-assessment as defined by Invattur. Development of plans in line with the UNE 178501 standard: Smart Tourism Destination Integrated Management System.
Phases:
Initial analysis.
Smart Destination self-assessment.
Social participation.
Establishing key programme areas.
Definition of proposals and actions in the areas of: governance, sustainability, accessibility, innovation, online marketing, information systems, tourism intelligence, connectivity.
The plans developed must comply with the following governing principles:
Comprehensive perspective in line with the cross-cutting nature of tourism.
Innovative, competitive and profitable positioning.
Participation, cooperation and commitment.
Sustained continuous development.
Effective use of technology (for example, smart natural spaces: "Puig Campana Montañana Intelligent" project).
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IMPLEMENTATION OF THE Q MARK AND ASSESSMENT OF THE ISO AND UNE STANDARDS
Implementation of tourist standards, and advice about and monitoring of the roll-out of certifications.
Advice and implementation of the UNE 178501:2018 standard (Smart Destinations).
Advice and implementation of "Q" for Tourism Quality, "S" for Tourism Sustainability and ISO standards applicable to tourism.
Advice and implementation of the UNE 166006:2018 standard (R&D+i Management: monitoring and intelligence system).
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PHONE BOX TURNED TOURIST OFFICE
What can you do with the unused phone boxes in your city?
As per the New Law on Communications, Telefónica will stop maintaining the 15,000 phone boxes we all see every day from 1 January 2023.
And how can items like these that have become obsolete be useful?
For two reasons that are important when taking any public initiative:
Making the most of the work already put into the phone box and the electrical connections it already has. The phone box already has an electrical supply and connections to dashboards, saving money, time and effort put into the most tedious part of any outdoor construction that requires an electric current.
Making the most of the fact that it already has an internet connection. As phone boxes have copper cables, an ADSL connection can be set up And how can the phone box or the space it took up be used?
Convert the phone box into a digital information point for residents and tourists:
Remove the phone and replace it with a 18.5" exterior touch screen to provide 24/7 information, all in just 15 minutes.
Use it for municipal event and agenda campaigns in key areas within the municipality.
It could even be used for public Wi-Fi and fast mobile charging with USB ports.
What information can be included?
Geolocated information:
Cultural heritage, museums, monuments
Green routes, parks, outdoor activities
Leisure and shopping. Local gastronomy, craftwork, experiences
Attractions and events
The most Instagrammable spots, nightlife.
Administrative procedures.
Tourist routes:
Routes for one, two or three days
A route around the historic centre
A route through lesser-known sites.
A route around local leisure facilities.
The opportunity for the tourist to download all this information to view on their smartphone.
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CICERONE: TOURISM PLATFORM WITH ARTIFICIAL INTELLIGENCE
Would you like to have more data on the tourists who visit the destination and who do not stop at the tourist office? Do you want to attract more tourists, especially in low season? Do you still report on paper and do the surveys and records manually?
Cicerone is the 1st smart tourism platform that informs, registers and attracts tourists automatically through artificial intelligence, providing insights into tourists for loyalty at all stages.
Before. From the website and social media. Shows the municipality adapted to the type of traveller, interests and duration of stay, like a 24/7 multi-language virtual office.
Tourists can create their stay and include the information on the destination and PDF as a "shopping cart", to create their own travel guide and view on their mobile when they are at the destination.
Route creator (by either the user or the tourism technician) according to days and traveller profile connected to Google Maps.
Event module for both locals and tourists, based on their interests.
During: Digital offices open 24/7 and sustainable media on façades to inform and capture data from tourists.
"Draw" the tourist's stay on an interactive map while we record it, to avoid paper and filling in cumbersome forms and surveys manually. Automated statistics to export to the SICTED “Q” for Tourism Quality certificate and different ISOs, without effort on the part of the technician.
Adaptation to any totem, monitor and tablet. Monitoring patent. All devices can be monitored and activated remotely.
After: Tourism CRM. Attract tourists and retain them once they leave the destination, thanks to the segmented campaign module, by type of tourist, location, age or interests.
Before coming. Sending the guide, events and promotional material in their language.
After their stay. Email to ask for their satisfaction and comments. Campaigns scheduled after 6 months, a year, etc. Value content.
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"S" FOR TOURISM SUSTAINABILITY
The "S" mark for Tourism Sustainability is a badge created by ICTE to help and guarantee the implementation of the Sustainable Development Goals of the UN 2030 Agenda in tourist establishments, services and destinations. The mark is awarded when the tourist organisation complies with at least one of the following two standards: the Technical Specification for Compliance with the Sustainable Development Goals (SDG) in tourism organisations or the UNE-ISO Standard 21401:2019: Sustainability management system for accommodation establishments. This certification is a guarantee of a sustainable organisation, i.e. organisation that creates economic, environmental and social value in its surroundings in the short and long term, thus contributing to the well-being and progress of present and future generations.
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IMPLEMENTATION OF MANAGEMENT SYSTEMS (QUALITY, ENVIRONMENT, OCCUPATIONAL RISK PREVENTION)
With the objective of supporting the development of high- quality tourist attractions, Innovaris provides services to support continuous improvement, based on the implementation of ISO/UNE tools and management systems, specific regulations and its own standards.
The company works within the following specific areas:
Quality: Quality Management Systems ISO 9001.
Environment: including the environmental management system under standard ISO 14001 and the EMAS environmental excellence model.
Health and safety: integrating labour health and safety systems based on ISO 45001.
Information security: based on the ISO 27001 Information Security System.
Innovation: supporting both destinations and companies in implementing the UNE 166002 R&D&I management system.
Social responsibility: including the ISO26000 social responsibility guide.
Sustainability: ISO 21401: sustainability in tourist establishments
EFQM: Management excellence model.
Other standards:
UNE-EN 13816: public transport quality.
UNE 175001: small business quality.
GDPR: compliance with the General Data Protection Regulation.
ENS: the national security framework.
Inspection point programmes.
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VIRTUAL COMPETITIVENESS, INNOVATION AND SUSTAINABILITY TRAINING CENTRE
Inntraining is an online tourism sector training platform that allows both tourist destinations and private companies to provide training programmes within an intuitive environment.
The platform has many different features:
· Personalisation: by using the app, a personalised environment in line with the destination's branding can be set up.
Official sponsors: there is a section for official sponsors. This provides organisations and professional associations with an extra tool to monetise the available training.
Course catalogue and highlighted courses: provides descriptions of the courses available with the option to highlight those being considered. This also allows events and news of interest to the student to be shared.
Teaching staff: descriptions and profiles of the teacher assigned to the course.
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ICLOUDCOMPLIANCE
IcloudCompliance is a top-level technological solution to run a management body like that of a Smart Destination.
This technological solution enables:
Streamlining KPI management processes.
Monitoring key areas, sub-areas and indicators.
Setting action plans.
Establishing control automation, which mitigates risk factors.
Establishing automatic, swift reports.
Documenting traceability procedures, strengthening transparency and therefore compliance.
Centralising skills.
Setting a clear and effective calendar of corrective actions.
Integrating sensorisation APIs, and therefore strengthening the ecosystems of private organisations with regard to the public organisation.
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INFO POINT
A wooden structure with a customisable design. It features a touchscreen that users can interact with via information provided by the public body using the product.
This information is made available to residents and visitors through a new communication channel and reference point for people in the area. Concepts such as the municipality's history and coat of arms, what life is like there now, its traditions, what there is to visit, where to eat and what actions are being carried out in relation to the Sustainable Development Goals (SDGs) are some examples of the many options this new method offers for interacting with citizens.
It is a perfect digital, interactive signage solution, through which municipalities can share any relevant information dynamically and visually, thus attracting residents' attention and supporting future decisions
Digital touchscreen The main aim of this screen is to provide information to users, and to facilitate access to the different public and/or private services within the municipality. Moreover, the option to interact with users through personalised surveys will generate a database of highly valuable information which will provide a base for the municipal corporation to analyse and agree on possible future decisions and actions.
Other features included
Semiautomatic external defibrillator (SAED): a portable device that diagnoses and treats cardio-respiratory arrest, restoring the usual heart rhythm through direct current pulses when the heart is fibrillating.
Emergency button to call 112 in case of emergency, urgency or accident. Charging area for mobile phones or wheelchairs.
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DIGITAL TOURISM TREASURE HUNT
Digital tourism treasure hunt is a cultural route in the purest detective style. Users walk the streets of the municipality solving riddles linked to the local history and heritage. A tourist route in treasure hunt or escape room mode.
Fun treasure hunts that will immerse the visitors in stories of all kinds about the destination: time travel, ancient legends, wars, witches, scientific revolutions and much more.
The Game: To complete the route, visitors only need to scan a QR code with their mobile phone (tourism offices, shops, hotels or restaurants), or click on the game link (website, social media, WhatsApp).
No apps, no paper, no registration, no reservations; easier is impossible. Totally free, and available 24 hours a day, 365 days a year. The aim is to break down all access barriers for users to enjoy a pleasant route through the destination.
Culture: These treasure hunts promote culture and publicise make the destination, creating unique stories linked to the cultural heritage of each town or city so that travellers can discover the destination while playing, but, above all, learning.
Economy: Economic reactivation is promoted, with a focus on tourist resources, sending users to other less-visited areas, and generating prizes in the form of discounts, tickets, raffles, hotels, etc.
Retail: Sustainable tourism is encouraged, extolling the local products and services and thus promoting local trade and economic recovery.
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TOURIST PORTALS AND PLANNERS
GVAM is an expert partner in the implementation of bespoke technological solutions for tourist destinations and a leading company in the production of destination applications, with more than 100 apps/PWA produced, thousands of heritage resources digitalised and more than two million unique users a year.
GVAM solutions provide destinations with reliable tools for addressing the reinvention of the tourist model and the challenges that this presents, making the most of the opportunities available:
Prioritise the protection of cultural heritage and natural resources.
Make energy efficiency and green transportation more widespread.
Standardise the digital transition by providing data, customisation, digital marketing and AI tools.
Make the destination more competitive, digital and accessible and boost short consumption cycles.
GVAM's tourist portals and planners have been developed as comprehensive platforms in line with standard UNE 178506.
In addition to their bespoke development for each destination, the solutions include tools for tourists to plan their visits and additional plug & play modules especially for IoT, social media, recommendations, etc.to be used on any form of media, such as websites, apps, screens and digital totems.
The solutions are complemented with backend tools with a dashboard, CMS for complete graphic customisation and management of tourist resources and a DATA platform, as well as the possibility of integrating with third-party services or other sources of information through REST APIs.
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DESTINATION MANAGEMENT TOOLS
GVAM is an expert partner in the implementation of bespoke technological solutions for tourist destinations and a leading company in the production of destination applications, with more than 100 apps/PWA produced, thousands of heritage resources digitalised and more than two million unique users a year.
GVAM solutions provide destinations with reliable tools for addressing the reinvention of the tourist model and the challenges that this presents, making the most of the opportunities available:
Prioritise the protection of cultural heritage and natural resources.
Make energy efficiency and green transportation more widespread.
Standardise the digital transition by providing data, customisation, digital marketing and AI tools.
Make the destination more competitive, digital and accessible, and boost short consumption cycles.
The destination management tools developed by GVAM use technology and digitalisation for facilities management.
This includes the digitalised tourist office assistants that provide digital route planners on tablet-like devices through a drag- and-drop interface of destination activities, show the suggested result in the form of a list or editable interactive map, as per the parameters indicated for the visitor and their profile. Visitors can also save these itineraries to their own devices.
Group radio guides can also be digitalised via the destination's app, which functions between users as a transmitter-receiver, not only sending voice messages, but also making it possible to share the screen with the rest of the participants.
GVAM has created its own access, flow and capacity control platform: based on real-time monitoring of visitors at the destination, it automates front-end information on the status of car parks or spaces with limited capacity, also complementing the booking process as well as the sending of notices and alerts when a certain threshold is exceeded in specific areas.
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TOURIST VISIT APPS AND WEB APPS
GVAM is an expert partner in the implementation of bespoke technological solutions for tourist destinations and a leading company in the production of destination applications, with more than 100 apps/PWA produced, thousands of heritage resources digitalised and more than two million unique users a year. It also coordinates drafting for standard UNE 178508 for tourist apps.
GVAM solutions provide destinations with reliable tools for addressing the reinvention of the tourist model and the challenges that this presents, making the most of the opportunities available:
Prioritise the protection of cultural heritage and natural resources.
Make energy efficiency and green transportation more widespread.
Standardise the digital transition by providing data, customisation, digital marketing and AI tools.
Make the destination more competitive, digital and accessible and boost short consumption cycles.
GVAM visit tools can be developed in the format most suitable for each case, whether in downloadable mobile app or in progressive web app format, both of which are fully customised in line with the destination's graphic design and according to standard UNE 178508 for tourist apps.
These tools are especially useful during tourist visits as they contain highly valuable digital content about the destination’s heritage and its cultural and natural attractions, organised into different routes and itineraries, as well as interactive maps, universally accessible resources and more, all available via mobile devices.
These are also the perfect platform to include information about the destination's range of tourist resources and services (restaurants, accommodation, activities, active tourism, etc.), including adding content from museums and visitor centres.
Destinations can fully control these tools in real time through the online CMS content manager.
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SMART ODOR WASTE
Smart Odor Waste is designed and patented by Graphesol . It is an IoT device that represents the evolution of current smart devices for waste management.
To the usual functions, Smart Odor Waste adds a feature for removing bad smells from containers, eliminating organic waste, reducing pollutants and bacteria.
Currently, IoT devices measure the height of the waste and the temperature and emit a signal advising whether a container should be collected or not. Other features include opening the container with a citizen card, geolocation or reporting vandalism.
With this new device, a fundamental function is added to tourist municipalities through eliminating complaints of bad odours from the containers, and a new business line is added to the waste management companies through the loading and maintenance of the biocidal liquid.
This natural biocidal liquid is made up of natural bacteria and enzymes that remove all odour components and any organic residue, as well as nitrates and other contaminants.